CLIENT: SM Development Corporation
MARKET: Residential
SERVICES: Architecture, MEFPS
LOCATION: Felix Y. Manalo St, Cainta, 1800 Rizal
AWARDS: Best Mid End Condo Development (Metro Manila) – 2020 Best Upper Affordable Condo Development (Metro Manila) – 2021

Charm is designed to be a quiet refuge, minutes away from Metro Manila. This property is nestled in a diverse neighborhood from Cainta, Rizal, adhering to the need for quality residences within the area. The development thrives in functionality, on which the entire structure is designed to cater to its end users. In designing a massive development like Charm, it is crucial to consider spatial configurations that use building orientation, daylight potential, interior and exterior amenities and a full range of residential proportionalities that create novelty, efficiency and long-term value. For all phases of Charm, the towers are strategically paired to form enclosed spaces with the amenities on its center, achieving a finely-tuned balance between public and private spaces. The goal of the approach is to create true communities where people feel confident about both their private residential spaces and the public spaces that exude a sense of exclusivity. The tower orientation also provides the option to start the day with impressive views of the city. And after a busy day, occupants can return to their spaces to relax in their comfortable environs as the city buzzes beneath.

Charm thrives in its location where people can enjoy a metropolitan lifestyle amidst a quiet neighborhood. Charm takes pride in adding value to this intrinsic benefit by offering the best of both worlds – accessibility and exclusivity. Its residents can enjoy the convenience of traversing to multiple places and come home to a quiet refuge they can call their own. In Charm, the amenities are hyper-sized to make them feel like sanctuaries for users.

There is an amenity that each family member can enjoy – activities like strolling on pristine lawns, taking a dip on the pools, relaxing by the benches and jogging along the paths. Charm serves as an enclaved retreat in a neighborhood where all is in place in one place.