SMDC Grand Showroom


CLIENT: SM Development Corporation
LOCATION:  Jose Diokno Boulevard, Pasay City
MARKET: Commercial, Mixed-use
CFA/GFA: 38,600.89 sq. ft
SERVICES: Architecture

From the very first glance, the SMDC Grand Showroom stood as a striking landmark. Located in SM Mall of Asia Complex and completed in 2011, the building served a one-stop showroom for SMDC projects. The hub looms with its signature blue color from the Blue Project contrasting with its stark white-letter iconography that screams the brand name.

The SM Development Corporation is the top grosser of the real estate industry in the Philippines. To distinguish its showroom layout from their competitors, the angular form defied the boxy stereotype that most properties have.

A hub for all SM real estate projects, the large area accommodates varied showrooms and spaces for esteemed agents and potential clients to interact. White EIFS was used for the signature iconic façade of the building. LED lights illuminated the site during the night, while the signature blue hues from SM’s projects were used as the canvas as a juxtaposition. Creativity in the design of the façade shows the dynamic brand and designing capabilities of the minds from ASYA Design Partner.

Set at an impressive scale, the grand structure houses not only the Filipino dream, but also the future of real estate in the country.