SMDC Grand Showroom


CLIENT: SM Development Corporation
LOCATION:  Jose Diokno Boulevard, Pasay City
MARKET: Commercial, Mixed-use
CFA/GFA: 38,600.89 sq. ft
SERVICES: Architecture

Once seen, the SMDC Grand showroom automatically becomes a landmark. Located in the SM Mall of Asia complex, the signature blue color of their Blue project contrasts the stark white letters that has branded their properties.

The SM Development Corporation is the top grosser in the real estate industry in the Philippines. To distinguish their display from their competitors, the angular form challenges the boxy stereotype that most properties have. A hub for all SM real estate projects, the large area accommodates varied showrooms and space for agents and potential clients to interact.

Set at an impressive scale, the grand structure houses not only the Filipino dream but also the future of real estate in the country.

The SMDC Showroom is a testament of ASYA Design Partner’s branding capabilities. Built on the SM MOA Complex, this structure stands out and screams its brand name. The building is a one stop showroom for SMDC projects. White EIFS was used for the signature iconic façade of the building, lit up by LED lights during the night, while the signature color Blue of SM projects was used as the canvas as a juxtaposition. Creativity in the design of the façade shows the dynamic designing capabilities of ASYA Design Partner.

The SMDC Grand showroom was completed in 2011.